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Mindzai Creative

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Mindzai Interviews: Asha Patel

Posted by Intro: Susannah Leigh Caviness / Interview: Leela Robinson on

I love watching someone's story and branding unfold with each print order. With Asha Patel, an Atlanta jewelry maker, I knew her work stood for integrity and a well-made product. Why? Because she CARED about the printed goods she was delivering with each necklacering, and set of earringsEach printed product we make for Asha -- be it a business card, thank you card, or custom hang tags, are foil stamped in gold (and let's be real, how can you go wrong with something that is literally SPARKLE-Y AND GOLD?!) that compliments her beautiful jewelry perfectly. 

We love digging into the mind's of our clients to find out how they began their businesses, where their ideas come from, and what inspires them to keep kicking ass. We caught up with Asha via email to ask her a few questions:

Would you kindly introduce yourself and briefly describe your work.
Hello! I am Asha, the designer and owner of Asha Patel Designs jewelry line. My pieces are a reflection of my heritage with an East meets West aesthetic


What’s your process for coming up with new jewelry designs?
Many of my designs are inspired by my upbringing, travel and gemstones. 

How do you feel that social media has helped you in your jewelry business? Any other way in which it’s affected it?
Reaching a common community is certainly easier through social media. It's an awesome way to connect with those who appreciate my craft. 


Besides making people feel fancy, what do you hope your customers get from purchasing one of your pieces?
My hope is that customers connect with the intention behind the piece whether it is the powerful juju of the gemstone crystal or the protection of an amulet.


Your jewelry seems to resonate especially well with the healers, yogis, and the self-care community. Was this your goal customer when launching your jewelry brand or was that something that came about after some time building your brand?
I think the yoga community has embraced the line as many of the designs incorporate symbolism, for example 
the om, which are the shared tenets of yoga and my upbringing. My line is a comfy fit for those in tune with wellness, crystal therapy and the like. 


How do you feel that adding gold foil products, such as business cards and merchandise tags, has helped elevate your branding?
In addition to the purchase, I believe packaging is a layered visual and tactile experience. Gold foil adds that layer of chic luxe. Simple yet elegant.


Describe one challenge that you’ve faced as a business owner.
Acquisition of raw goods is a challenge. Purchasing quality gemstones without having to buy large quantities all while navigating the price structure for smaller quantities.


Can you offer any advice for artists or makers who are considering adding branded print products to their business?

If able, I would highly advise investing in branded materials. Printed products add an authentic, cohesive component to the brand.


What is your process for dealing with burnout? What do you do when the well of inspiration is low?

Taking time away always helps me with burn out. It is easier to appreciate how far you've come when you step back and assess. When inspiration is low, I try to be still and let my inner voice and nature guide me.


Where do you see yourself in 5 years? Any big projects on the horizon?
I envision the line to have grown with brand recognition and wholesale stockists. 

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To learn more about Asha, please check out her line of wearable designs at http://www.ashapateldesigns.com/
and on Instagram @ashapateldesigns

All photos provided by Asha Patel and Mindzai Creative

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