I love watching someone's story and branding unfold with each print order. With Asha Patel, an Atlanta jewelry maker, I knew her work stood for integrity and a well-made product. Why? Because she CARED about the printed goods she was delivering with each necklace, ring, and set of earrings. Each printed product we make for Asha -- be it a business card, thank you card, or custom hang tags, are foil stamped in gold (and let's be real, how can you go wrong with something that is literally SPARKLE-Y AND GOLD?!) that compliments her beautiful jewelry perfectly.
We love digging into the mind's of our clients to find out how they began their businesses, where their ideas come from, and what inspires them to keep kicking ass. We caught up with Asha via email to ask her a few questions:
Would you kindly introduce yourself and briefly describe your work.
Hello! I am Asha, the designer and owner of Asha Patel Designs jewelry line. My pieces are a reflection of my heritage with an East meets West aesthetic.
What’s your process for coming up with new jewelry designs?
Many of my designs are inspired by my upbringing, travel and gemstones.
How do you feel that social media has helped you in your jewelry business? Any other way in which it’s affected it?
Reaching a common community is certainly easier through social media. It's an awesome way to connect with those who appreciate my craft.
Besides making people feel fancy, what do you hope your customers get from purchasing one of your pieces?
My hope is that customers connect with the intention behind the piece whether it is the powerful juju of the gemstone crystal or the protection of an amulet.
Your jewelry seems to resonate especially well with the healers, yogis, and the self-care community. Was this your goal customer when launching your jewelry brand or was that something that came about after some time building your brand?
I think the yoga community has embraced the line as many of the designs incorporate symbolism, for example the om, which are the shared tenets of yoga and my upbringing. My line is a comfy fit for those in tune with wellness, crystal therapy and the like.
How do you feel that adding gold foil products, such as business cards and merchandise tags, has helped elevate your branding?
In addition to the purchase, I believe packaging is a layered visual and tactile experience. Gold foil adds that layer of chic luxe. Simple yet elegant.
Describe one challenge that you’ve faced as a business owner.
Acquisition of raw goods is a challenge. Purchasing quality gemstones without having to buy large quantities all while navigating the price structure for smaller quantities.
Can you offer any advice for artists or makers who are considering adding branded print products to their business?
If able, I would highly advise investing in branded materials. Printed products add an authentic, cohesive component to the brand.
What is your process for dealing with burnout? What do you do when the well of inspiration is low?
Taking time away always helps me with burn out. It is easier to appreciate how far you've come when you step back and assess. When inspiration is low, I try to be still and let my inner voice and nature guide me.
Where do you see yourself in 5 years? Any big projects on the horizon?
I envision the line to have grown with brand recognition and wholesale stockists.
All photos provided by Asha Patel and Mindzai Creative
A stormy Saturday night kicked off Mindzai's art show at Art & Vinyl featuring artist Justin Butts (otherwise known as Mute0n). Outside, local DJ QS_CRATES was there to provide entertainment in the form of spinning a myriad of Funk and Soul music on 45's. In the tent next door, guests were able to purchase a shirt [...]
Every month, our Atlanta and Austin galleries host art shows and live screen-printing events that brings hundreds of people together for a good time, good drinks, and good art, of course. This month in Austin, we are so thrilled to host our artist friend, Mute0n for a solo show! The show opens THIS Saturday, July 15th [...]
At Mindzai Creative we have the privilege of working with a wide range of amazing artists, and we love having the opportunity to customize products that help build their creative businesses. North Carolina based tattoo artist Kelly McGrath is a great example of how adding printed products can help expand the reach of your business and grow brand [...]
Our custom enamel pins have grown so much in popularity, that we're extending FREE SHIPPING on orders for the next few months. Enjoy complimentary delivery on our dime! Enamel pins have been so much fun for us to make, and we've loved seeing everyone's ideas become wearable pieces of art! Ordering your own custom enamel pins is SO easy. [...]
You asked and we listened! We've just added MORE art print options than ever before. For years, we've offered high-quality, custom art prints at an affordable price and fast turn time. Our watercolor prints offer vibrancy and a unique texture that's perfect for tattoo flash, illustrations and paintings. But, we know not everyone loves the texture and [...]
Say what you will about the official Day-for-Lovers, but we'll take any holiday as an excuse to shower you with discounts (just wait for the big one on Earth Day). And hey, today is just like any other day, because we're busy printing custom stickers! All month long, we're extending 10% off all sticker printing with the code STUCKONU. [...]
Flyers were one of the first printed product Mindzai ever offered! Back in the day, Mindzai was a recording studio but the demand for flyers was there. Lots of musicians and promoters needed ways to market their events when the age of social media hadn't quite blossomed to what it is today. Long story short, we [...]
That's right, y'all! We've been printing vinyl banners for years. They're durable, full color with UV solvent inks, and made to withstand the elements both indoors and outdoors. Printed vinyl banners also come in every size imaginable, even custom cuts. We're what you could call, well-traveled. Bouncing from tattoo convention to tattoo convention to Art Basel to Comic [...]
Our tarot-themed art show has always been a great hit, so we're bringing it back! We first opened this show in August of 2014 at our Thunderbox location (may it RIP). We've always had a great turnout so we thought why not host another one on the night of the next Full Moon (that part [...]